Online gaming vs online dating

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.

“I only wish I’d signed up years earlier, then Mark and I might have met sooner.

Nobody’s perfect, but for me, he’s as close as it comes.” Follow Telegraph World News on Twitter The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.

I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.

“Although I felt a bit of a loser, I joined an online dating agency.

Moreover, couples who’d first met face-to-face reported slightly less satisfaction with their relationships than their online counterparts.

“But the men I was introduced to were told what I wanted and shared those dreams. From the off we were on the same page and then it was only a matter of finding someone I also found physically attractive and that was Mark, the third man I met.” Wilkinson is far from alone.

“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.

“I’ve found a tendency for the 'grass is greener mentality’ to set in, where the person they’ve set their sights on seems great until they decide to check out 'just a few more profiles’ and spot an 'even better’ singleton,” warns relationship expert Dr Pam Spurr, author of Love Academy.

Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.

Scarred by their parents’ (or their own) divorces, this generation approaches affairs of the heart with the same pragmatism as it might buying a car or booking a holiday.

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